It’s an amazing feature and a key for and businesses to drive more traffic through their Fan page. Believe it or not, it helps you easily drive people from Facebook to take the actions that you need them to take.

Book Now, contact us, shop now, sign up, watch now are a few of them. Depending on the nature of your business and what you really seek to achieve in particular campaigns you can set it. However, only the page Admins can add a CTA – Call to Action, button to the page, but it’s editable and can be deleted. Facebook also shows how many people clicked the button next to the cover image.

It’s a really cool feature and missing it is a huge loss in investment, so if you don’t use it yet, it should be the first thing you do after finishing this article.

Confused how to do it? Check it out here.