In order to be ahead of the game, we should understand how companies are going to use social media to connect with their audience and leverage their business. Let’s check out how marketers are approaching social media marketing.

Video
83% of marketers would like to create more video content but they don’t have enough resources. What they should consider is that they don’t need to record videos with fancy cameras. A smart phone and a clip mic will serve the purpose. Videos prepared by regular people go crazy theses days. They are fun, emotional and highly sharable. 30% of marketers plan to spend more time focused on Facebook video in 2017, and 28% are looking to add YouTube videos.

Facebook
There are more than 1.6 billion people on Facebook. A Facebook report found that 93% of marketers use Facebook for their business and 91%have also invested in Facebook Ads. So Facebook is and will remain a MUST. There is drop in organic reach on Facebook, but the use of Facebook has stayed the same or increased over last year.

Social Media for Customer Service
More and more customers turning to social media channels for support issues, but only few businesses use social media for customer support. a smart company will pamper their customers by using social for support.